Brillo Soap Pads, “Stockholm Type”, 1968
Silkscreen ink on plywood
17.25″ x 17.25″ x 14.25″
Pontus Hulten, Paris, France
Bengt Andersson, Malmo, Sweden
Peter Hvidberg, Helsingor, Denmark
Moderna Museet, Stockholm, Sweden (exhibited 1968)
In 1964, Andy Warhol shocked the art world by exhibiting a large group of now-classic Brillo Box sculptures, that mimicked the well-known consumer product. The show took place at Eleanor Ward’s Stable Gallery in New York; his first exhibition which featured sculpture.
Four years later, in 1968, Pontus Hulten organized the first major Andy Warhol survey exhibition. The show took place at the Moderna Museet, in Stockholm. The evidence suggests that both Hulten and Warhol were in agreement that the exhibition should include a large group of Brillo Boxes.
While it would have been logical for Warhol to ship the boxes which didn’t sell at his Stable Gallery show, to his Moderna Museet show, both he and Hulten were intent on saving money. For this reason, it made financial sense to fabricate them in Sweden. These became known as the “Stockholm Type” Brillo Boxes. They were given this designation by the authors of the Andy Warhol Catalogue Raisonné. The example included here is one of only an estimated 10-15 to have actually been constructed for the show.